Why do you share the ride? Tell others in words, video

February 08, 2011Duke community members who use alternative transportation can encourage others to follow in their footsteps through written or video testimonials as part of this year’s kick-off celebration of the SmartCommute Challenge. The videos will be played throughout the event where people can learn more about smart commuting options, local organizations that support sustainable living and sign up for the 2011 SmartCommute Challenge.

GoTriangle is soliciting submissions by Feb. 28 from sustainable commuters across the Triangle to be shown during the SmartCommute Challenge kick-off. The SmartCommute Challenge is an annual campaign to reduce traffic and improve air quality by encouraging participants to use alternative transportation. The testimonials will be posted on gotriangle.org as well as shared through social networking sites.

Lauren Parker, GoTriangle marketing coordinator at Triangle Transit, said peer testimonials are important to encourage others to make more sustainable choices for travel.

“No one can tell the story about the benefits of changing your travel habits better than someone who has done it,” Parker said. “By sharing a commuter’s story, it puts a face to the solution, makes it more tangible and encourages those that are on the fence about giving up driving alone and looking toward making a change.”

Anyone is eligible to submit a testimonial, which should be no longer than two minutes if recorded or 500 words if written. Photos are also accepted with written submissions. Participants can send a URL link, word document or video file of their testimonial to Parker at LParker@gotriangle.org.

“Having role models and people outside the world of transit tell others that alternative transportation is possible helps others see that it’s not that hard,” Parker said. “It’s all about spreading the message of commuting by word of mouth.”

For more information, visit the SmartCommute website.